A user journey diagram maps out the steps a person takes to complete a goal, together with how they feel at each stage. Steps are grouped into sections that represent phases of the experience. A score from 1 (frustrating) to 5 (delightful) shows the emotional tone of each step.

User journeys help writers, designers, and planners see an experience from the user's point of view — spotting friction points and moments of delight that might not be obvious from a task list alone.

journey
    title Planning a Holiday to Italy
    section Research
        Browse destination ideas: 5: Traveller
        Read travel blogs: 4: Traveller
        Compare flight prices: 2: Traveller
    section Booking
        Book flights online: 4: Traveller
        Reserve hotel: 4: Traveller
        Buy travel insurance: 2: Traveller
    section Preparation
        Pack luggage: 3: Traveller
        Exchange currency: 4: Traveller
        Confirm restaurant bookings: 5: Traveller
    section Travel day
        Arrive at airport early: 3: Traveller
        Board the flight: 4: Traveller
        Land in Rome: 5: Traveller

The scores reveal where the journey feels smooth and where it drags — comparing flight prices and buying insurance score low, flagging them as candidates for improvement.